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Kim Hyun Joong for The Face Shop

August 20, 2010

The Face Shop is a South Korea-based retailer of body, bath, skin care and make-up products aimed at both women and men. It was founded in 1962 as a wholesale manufacturer of cosmetics. As of December 2005, there were 400 Face Shop branches in South Korea. There are now stores in many countries including Australia, Brunei, Canada, China, the Dominican Republic, Indonesia, Japan, Jordan, Malaysia, Mongolia, Philippines, Singapore, Taiwan, Thailand, UAE, United States, and Vietnam. Previous models include Kwon Sang Woo and Bae Yong Joon. The Face Shop wants to continue the brand power showing with the luxurious and blooming international appeal of Kim Hyun Joong.For the past three years, Kim Hyun Joong has been the main model for skin care product company,Tony Moly. However, that’s about to change as Kim Hyun Joong has signed on with another skin care product company, The Face Shop.

Kim Hyun Joong’s agency, Keyeast, revealed on the 2nd, “Kim Hyun Joong has been chosen by cosmetic brand The Face Shop as the domestic and international model“.

The contract guarantees Kim Hyun Joong 1.75 billion won (1.48 million dollars).

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From → 2010, Kim Hyun Joong

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